Management Team

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Philip Copeland
CEO

Philip has over 20 years experience in enterprise computing, application architecture & development, software sales and distribution in both Australia and the United States.

In 1990 Philip founded Jarrah Technologies in Sydney to leverage the opportunities emerging in Client Server computing. Jarrah quickly became the leading vendor of Client Server application development tools, education and specialist consulting services throughout Australia. The company serviced a large number of Australia's blue chip corporate and government organisations. As CEO, Philip played a hand's on role in driving product sales and building and delivering the service's offered by the firm. Jarrah represented and sold products from Gupta Technologies, Logic Works, Pinnacle Publishing and Bits per Second.

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At Jarrah, he also conceived and developed TeamWindows, a repository based Team Programming product. TeamWindows was incorporated into Gupta Technologies SQLWindows product under a world wide distribution agreement. In 1994 SQLWindows (incorporating TeamWindows) was awarded Byte Magazines Application Development tool of the year.

In 1995 Philip accepted an offer by Boston based distributed computing vendor Open Environment Corporation to acquire Jarrah Technologies. Shortly after the sale Philip was appointed CEO of Open Environment Corporation and relocated to Boston, MA where he oversaw the acquisition of OEC by Borland International.

After a brief period sailing the east coast of Australia with his family, he spent eighteen months consulting with National Rail of Australia as Technical Architect, designing and implementing a mission critical Java / CORBA based sales & billing application. During this time Mr. Copeland developed a sophisticated Java Pattern workbench and supporting framework to deliver highly scalable eBusiness applications incorporating advanced performance, application management and security facilities.

In 1999 Philip co-founded SpotOn Inc, a Californian based, venture backed Internet Company. SpotOn's products and services enabled corporations to leverage the Internet to build and deliver compelling multimedia sales and marketing presentations online. The company quickly established a large and loyal customer base but due to the sharp downturn in Capital Markets and the subsequent difficulty in securing funding the business was wound down.

Philip is a Venture Partner with leading Australian Venture Capital firm Allen & Buckeridge. He has a Bachelor of Architecture from University of New South Wales.

Philip is a proven entrepreneur, IT Executive and highly skilled technologist that brings to Avoka Technologies a wealth of business experience combined with in-depth technical knowledge and understanding of the IT industry.

 

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Howard Treisman

CTO

Howard has been active in the IT industry for over 18 years. During this time, he has held both technical and managerial positions. He has a deep understanding of technology, but melds that with an appreciation of product, branding, and the importance of people at all levels of an enterprise.

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Howard's career has closely followed the rise of dominant cutting-edge technologies:

After completing a Masters degree in Software Engineering in the mid 80's, he started his career writing C code for telecommunications and embedded systems. In the early nineties, Howard rode the 4GL wave, and was responsible both technical and managerial leadership for developing a number of world-class products while at Jarrah Technologies, in Sydney Australia. These products were a key part of Gupta's (now Centura) SQLWindows Enterprise product, which was shipped to 4GL developers world-wide.

In the mid nineties, Howard embraced the distributed computing revolution, and was responsible for building a distributed application management system for Open Environment Corporation, which was then acquired by Borland/Visigenic. In the course of working for Borland, Howard accepted a position at Borland's development centre in Silicon Valley as director of engineering. While at Borland, Howard built and managed the team that built Borland's award-winning J2EE compliant Application Server. There he oversaw the on-time delivery of the first two releases of this product. During this phase he managed several geographically disperse teams of thirty engineers, as well as managing relationships with other teams within Borland.

In the dot-com boom of the late nineties, Howard took the position of VP of User and Product Management at SpotOn, an eCollateral web service company. In this role he gained valuable experience of the startup mentality, guerrilla marketing, the 80:20 rule, and embracing rapid change.

In 2001, Howard returned to Australia and joined Bullant, where he managed a team of 17 engineers building the client component of Bullant's integrated application delivery engine.

Howard has a Master of Science in Software Engineering from the University of Witwatersrand, South Africa.

Howard is a proven technologist and leader, who brings to Avoka Technologies a wealth of experience in designing and delivering solutions built around cutting edge technologies.

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Derek Corcoran

General Manager - Australia

Derek manages the Business Development team at Avoka having joined from the KAZ Group. Derek’s particular forte is in the use of IT systems to deliver tangible business benefit through Business Process Management. With experience in all aspects of a project including sales, solution design, project management, delivery and implementation, Derek has assisted clients achieve genuine process improvement. Clients include Westpac, Virgin, QBE, PMP Print and the Reserve Bank of Australia.

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Previously held roles include:

  • Senior developer – Visual Basic & RPG/400 client server environment
  • Project Manager – Delivering 6 significant projects on time / on budget in 18 months
  • Application Development Manager – Leading a team of 26 developers across multiple projects and clients
  • Business Development Manager – Software development services and business process outsourcing services
  • Practice Leader, Business Consultancy Services – Developed consultancy methodology and led engagements with several clients in various industries

Derek holds BSc (Hons) Applied Mathematical Science.

 

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John Tripp

VP of Business Development and Operations - Europe

John is Avoka’s Europe VP responsible for Business Development and Operations and has experience in the ECM, WCM and Forms Management arena spanning nearly 15 years.

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Prior to joining Avoka, John was Regional Consulting Manager for Northern Europe at Interwoven where he increased revenue and improved the customer experience. John also spent 9 years with FileNet/IBM as Professional Services Regional Manager – Northern Europe responsible for over 25 consultants both on and offshore in the pre sale and delivery role as well as sales responsibilities for the ECM suite.

Leading teams of Pre Sales, Business analysts, project managers and consultants, he has been responsible for over 150 implementations across Europe. He has had extensive experience of working with the top 5 European SI’s as well as developing business and nurturing relationships with niche partners. John is an advocate  of exceeding customer expectations through leading by example and has extensive experience in the Finance, Government, Telco, Broadcasting and Pharmaceutical industries.

John has also held Senior positions at Credit Lyonnais and Freemans PLC where he introduced one of the  UK’s first remittance processing solutions for the retail sector utilising OCR and ICR technologies.

 

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David Robinson
President, Avoka USA, Inc.

David previously held the position of Senior Vice President at Overlands Solutions Inc where he was a pioneer of the Avoka award-winning Aspen Solution. He became a real advocate of the Avoka brand and subsequently joined us to lead the rapidly growing USA team in Colorado.

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Prior to taking on the role of President, Avoka USA, Inc., David has forged a career of esteemed leadership within the Insurance industry. With broad business leadership and consulting experience solving strategic problems for customers, shareholders and employees. David's extensive knowledge of software engineering methodologies, application and technical, architecture development, infrastructure planning and implementation comprise key attributes to the roles he has commanded. Previously, David worked as a Senior Associate at InVerity LLC and Senior Vice President at CNA Insurance, as well as being the VP of Strategic Management at Universal Underwriters Group.

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Martin Ahlers
US Executive Vice President, Field Operations

Martin serves as Avoka's EVP of Field Operations for North America and has direct responsibility for sales, business development, consulting, support, business operations, and customer/partner facing activities.   He brings over 20 years of extensive experience building, managing and retaining winning teams and leading operations that consistently exceed client expectations while meeting revenue targets.

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Prior to Avoka, Martin served as Vice President, Worldwide Sales for Aeroprise Inc. (Enterprise Wireless Software Systems), where he was responsible for managing and driving global sales and sales-engineering operations. During his tenure he brought the company to solid and sustained profitability within two quarters.

Martin also worked as Senior Director, Sales and Business Development for Macromedia Inc. (Acquired by Adobe) where he was responsible for the smooth integration and rapid sales growth of the newly acquired Breeze (now Acrobat Connect) Information Convenience, Web Conferencing, and eLearning solution.

Prior to Macromedia, he was the Vice President, Sales and Business Development for Presedia Inc. (Web Communications) where he was responsible for building the company’s innovative Web Conferencing, Marketing Communications, and eLearning solution business and was instrumental in facilitating Presedia's acquisition by Macromedia.

Other experience includes over ten years in various Executive Management and technical positions at top Silicon Valley high-tech and financial firms. Martin holds Bachelor of Science degrees in Mechanical Engineering and Aerospace Engineering from the University of California, as well as a Master of Science Degree in Engineering from Stanford University

 

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Rod Hodgman

Vice President Marketing

Rod joined Avoka in 2009 as Vice President of Marketing to develop Avoka’s SmartForm Factory brand.  Rod has over 25 years of experience in building strong brands through innovative, customer-focused marketing and product management initiatives in private and public companies.

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Prior to joining Avoka Rod was a member of the Covergence founding team and is responsible for positioning the company's Eclipse Session Border Controller for maximum value and growth. Prior to joining Covergence, Rod was the VP Product Marketing, Enterprise Products at Macromedia where he was responsible for the definition and introduction of Flex, an XML-based programming environment for the creation of rich, multi-modal Internet applications based on the Flash platform. Prior to Macromedia, Rod was COO of WorldStreet Corporation, a developer of real-time collaborative solutions for institutional equity broker/dealers and their customers. He has also held positions as VP of Marketing at Borland, VP of Marketing at Open Environment Corporation and various executive management positions at Digital Equipment Corporation.

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