Loyalty is reserved for football teams – customers are looking for convenience and quality of service from the organizations they deal with. And when effective self-service is provided, organizations can go from assisted transactions that cost $30 each to unassisted transactions that cost $0.10 each (Forrester Research – “Need To Cut Costs? Improve The Web Site Experience” - December 1, 2008). Customers find the experience easier too and are more likely to remain loyal to such a service.

A self-service solution typically allows the customer to effectively and efficiently:

• Find the right products and services through intuitive Rich Internet Applications (RIAs)
• Apply for / Request more information about a product or service through Electronic Forms
• Stay informed about the progress of their submission through an Online Portal and email/SMS Communications

We're living in an 'on-demand' world and customers want to be able to jump online and find the services and products they require. Adobe LiveCycle can enable interactive electronic forms to work with your existing IT systems, Adobe Flash Player runs on 99% of computers and can be used to develop RIAs that deliver a 'better-than-in-person' experience that tailors to your individual customers' needs. This and much more can be achieved and will change the face of your business.