W h a t  i s   i t ?

The Account Enrollment Solution Accelerator enables financial services institutions to utilize existing core applications to accelerate account creation and setup processes, while providing extended reach and security measures.

Account enrollment processes that leverage Adobe’s technology provide customers, agents, brokers, and employees with intuitive, flexible processes that are easy to interact with and understand. These solutions help enhance internal operational efficiencies by replacing slow and expensive paper-based workflows with streamlined, automated processes.

Because Adobe solutions transport data that can be automatically extracted and leveraged by back-end applications, companies can also eliminate the repeated manual data-entry tasks that lead to increased delays, costs, and errors. And with Adobe PDF documents that look and feel like their paper counterparts, financial services firms can more easily satisfy compliance requirements, such as transaction reporting and archiving of mortgage applications, while still benefiting from electronic document workflows.

W h y   u s e   i t ?

Every new account brings with it a fresh and potentially profitable customer relationship. Therefore, it is critical that account enrollment processes must not only be efficient and accurate but also meet, or even exceed, customer expectations.

Financial services institutions often cite account enrollment as their most expensive front-office business process, and one that is also difficult to manage. Even when organizations try to streamline operations with online self-service applications, analysts estimate that dropout rates are as high as 90%. Furthermore, frustrated customers who abandon the web application might then visit branches that end up having no record of the information they supplied online, resulting in high data-entry costs and further customer dissatisfaction. Even worse, prospective customers might simply give up and turn to competitors.

With banks now offering securities products and insurers expanding into investment services, the account enrollment environment is growing more complicated. New product offerings come with separate enrollment processes, which can hamper a financial firm’s ability to cross-sell additional products and services. For financial services institutions striving to capture new business while keeping a lid on costs, streamlined account enrollment processes are vital.

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